Larry Thompson

printing

Printing

We want to be more than your printer. We want to be your print consultants.

Learn More...

cross media

Cross Media

Today’s typical direct mail campaign pulls around a 1% response.

Learn More...

store front

Storefront

Your sales team wants marketing materials customized to their needs.

Learn More...

inventory management

Inventory Management

Integrates fulfillment items to reduce storage costs.

Learn More...

Larry Thompson

lthompson@colormarkinc.com

Name two movies you enjoy watching more than once: 
Remember the Titans
A Few Good Men

Name two places you have been on vacation: 
Washington D.C.
Colorado Springs, CO

You have two weeks off and the weather is beautiful, where would we find you?  
Golf Course

When you were a kid, what did you want to be when you grew up? 
Professional Golfer

What are you most afraid of? 
Snakes.....I hate snakes

Favorite food? 
Steak.....medium rare with a good bottle of wine

What is something you just love to do? 
Be with family.....grand children mostly

Favorite toy as a child?
Lincoln Logs....I know this dates me....oh well.

What inspires you? 
My wife inspires me.

Favorite way of being contacted: phone call, letter, email or text message?  
Phone call....again this dates me

Most exciting client experience: 
"You Never Know" 
 When I first started selling printing, I did not have any accounts handed over to me, so I just got in the yellow pages and started calling prospects. It was a 50-50 chance that anybody would see you, especially if they didn't know you. Anyway, I got an appointment with this company that purchased quite a lot of printing and they hesitantly said they would see me. Upon arriving to my appointment, they gave me about 2 minutes and said they were not interested in any new vendors at this time and I did not need to bother following up.

Well, me being new to sales, but had a pretty deep knowledge of the printing industry, I did not give up that easy. I made several more attempts in the next several weeks with getting nowhere....mostly rude comments and even a few hang-ups.  Then it happened. One Friday late afternoon...(probably could not get a hold of anyone else) I got a page....yes I said page....dated again....To call this prospective customer, and they wanted to see me Monday morning.

Well, I got my first try with them, a small 4 page 8.5 x 11 brochure...quantity 2,500...I thought I had hit the jackpot...and I did. After several more opportunities our relationship grew and they became my biggest customer. They even used our company in a photo shoot and printed our guys and press on the inside of the front cover of their catalog.

Featured Projects and Case Studies

Colormark increases booth traffic!

By sending out a personalized pre-mailer, Colormark generates buzz and increases booth traffic at conference resulting in several new leads!

Read More...


Missouri Western

Give your direct mail piece the wow factor by including personalized images. Personalized images increase direct mail response rates.

Read More...


KU Edwards

KU Edwards receives an 11.8% response rate with personalized emails and landing pages.

Read More...


View More

COLORMARK

Marketing Blog

ColorMark Logo

Check out our blogs to hear about all of the new technology, webinars, conferences and cool marketing trends that are taking place in the marketplace. If you would like to contribute to our blog, please contact kat@colormarkinc.com.

Latest Entries

Discounted Mailer Promotion by USPS

The 2012 Mobile Commerce and Personalization Promotion is available through the U.S. Postal service from July to August of 2012. It offers a discount to businesses who participate in the promotion to keep mobile technology alive and growing.

Read More

Augmented Reality Brings Graphics and Information To Life

Augmented Reality has been around since 1990 but is only recently up and coming in today’s fast growing technology market. This technology combines a multi-dimensional experience with a personal experience for consumers, giving many businesses an innovative edge.

Read More

QR Codes, NFC... Mobile Marketing Is Moving Fast! Catch Up!

Many companies already understood the cruciality of keeping up with the latest trends in mobile marketing. The multiplication of QR codes we get to see everyday is the perfect example... today. What's happening tomorrow though?

Read More

facebook twitter COLORMARK on LinkedIn

Stay Informed

Become a Fan and stay up-to-date on all the latest news!